Flower to Flora Erkê Sereke: Pêçana Çayê by Wen Liu and Fang Li

Flower to Flora Erkê Sereke: Pêçana Çayê by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Flower to Flora Erkê Sereke: Pêçana Çayê

by Wen Liu and Fang Li

Client: Shenzhen Oracle Creative Design Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Flower to Flora Erkê Sereke: Pêçana Çayê

Flower to Flora dîzaynek pêçanê ye ji bo çayeke kulîlkan a ji Xishuangbanna, Parêzgeha Yunnan, Çîn. Wêne tavûsek, dareke çayê ya bipel, kulîlkên herêmî û keçikeke ku li daristana baranê dijî li hev tîne. Dîmen têkiliyeke ahengdar di navbera mirov û siruştê de nîşan dide. Rengên wêneyê ji cil û bergên etnîkî yên Xishuangbanna hatine girtin. Qutiya derve ji kaxeza taybet a reş bi tekstureke daran hatiye çêkirin û bi çapkirin û bronzkirinê hatiye temamkirin. Qutî 340 mm dirêj, 120 mm fireh û 240 mm bilind e.

The Recognition

About the Xelata A' Design Award a Zîvîn

Flower to Flora Erkê Sereke: Pêçana Çayê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Flower to Flora Erkê Sereke: Pêçana Çayê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Flower to Flora Erkê Sereke: Pêçana Çayê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensions & Packaging: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Tags: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Production Technology: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Design Challenge: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Research: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiration: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Team Members: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Image Credits: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018