Lidu Sorghum Baijiu پاکێتکردنی مەشروب لەلایەن Wen Liu and Bo Zheng

دیزاینی Lidu Sorghum Baijiu پاکێتکردنی مەشروب لەلایەن Wen Liu and Bo Zheng خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2020

Lidu Sorghum Baijiu پاکێتکردنی مەشروب

لەلایەن Wen Liu and Bo Zheng

کڕیار: Shenzhen Oracle Creative Design Co., Ltd

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Lidu Sorghum Baijiu پاکێتکردنی مەشروب

دیزاینی پاکێتکردنی لیدو سۆرگۆم بایجیو بۆ مەشروبێکی چینی دروستکراو لە سۆرگۆمە. شووشەکە لە بلوری کریستاڵی دروستکراوە کە بە ڕەنگی سەوز پفکراوە، و ناونیشانی شووشە و ناونیشانی گەردن کاغەزی تایبەتی کۆنکراویان بەکارهێناوە. داپۆشەرەکە تێکەڵەیەکە لە مادەن و پلاستیک، لەکاتێکدا سندوقی دەرەوە لە کاغەزی تایبەتی ڕەشدروستکراوە کە نەخشی زێڕین و ڕەش لەسەرە. قەبارەی پاکێتەکە 70 میلیمەتر درێژی، 70 میلیمەتر پانی و 260 میلیمەتر بەرزی دەگرێتەوە. شێوەکە بەپێی نموونەی سەرەتایی شووشەکە داڕێژراوە و شێوازێکی هاوچەرخی سادەی بەکارهێناوە. کەمکردنەوەی جۆرەکانی ماددەکان زیادبوونی بەفیڕۆچوون کەم دەکاتەوە و لەگەڵ ئارەزووی بەکارهێنەرانی گەنج گونجاوە.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Lidu Sorghum Baijiu پاکێتکردنی مەشروب xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Lidu Sorghum Baijiu پاکێتکردنی مەشروب afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Lidu Sorghum Baijiu پاکێتکردنی مەشروب ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
قەبارە و پاکێج: The packaging size is 70mm in length, 70mm in width and 260mm.
تاگەکان: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
تەکنەلۆژیای بەرهەمهێنان: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
هەڵەنگاندنی دیزاین: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
توێژینەوە: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
ئیلهام: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
ماوەی پڕۆژە: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
ڕێڕەوی کارکردن: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
ئەندامانی تیم: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
کرێدیتی وێنەکان: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018