Yo,verde Rûnê Zeytûn لەلایەن Antonio Cuenca

دیزاینی Yo,verde Rûnê Zeytûn لەلایەن Antonio Cuenca خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2020

Yo,verde Rûnê Zeytûn

لەلایەن Antonio Cuenca

کڕیار: Yo, Verde

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #91926

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Yo,verde Rûnê Zeytûn

Ji bo vê sêwiranê xebatek hevsengiyê ya ku ji enbarên klasîk ên sîr pêk tê. Navê nîşana nîşana hilberê ye ku rengê kesk ê rûnê di hundur de tenê rast dike. Li pêş, logo ji xaçerêya dermanan hatî çêkirin û dilek pixel ava kirin. Sêwirana hişmend û bêhempa ya ku peyamek bi tenduristî û naveroka wê re bikar tîne.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Yo,verde Rûnê Zeytûn xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yo,verde Rûnê Zeytûn tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yo,verde Rûnê Zeytûn pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
قەبارە و پاکێج: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
تاگەکان: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
تەکنەلۆژیای بەرهەمهێنان: Glass. This bottle is painted in white, and printed in two colours.
هەڵەنگاندنی دیزاین: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
ئیلهام: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
ماوەی پڕۆژە: The project started in November 2016 and finished in February 2017 in Úbeda.
ڕێڕەوی کارکردن: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
کرێدیتی وێنەکان: Fotógrafo: Balta fotografo