India Packaging Primary Function: پاکەتکردنی بەرهەم by Xiaomi

India Packaging Primary Function: پاکەتکردنی بەرهەم by Xiaomi is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

India Packaging Primary Function: پاکەتکردنی بەرهەم

by Xiaomi

Client: Xiaomi

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #92159

View at A' Design Award Press Release Award Badge

Colors

The Design

About India Packaging Primary Function: پاکەتکردنی بەرهەم

Book Text: پاکەتکردنی هیندی سیستەمێکی پاکەتکردنە کە بۆ هێڵێکی بەرهەمی ئەلیکترۆنیکی بەکاربەر دروستکراوە کە لە بازاڕی هیندستان دەفرۆشرێت. دیزاینەکە پلانێکی ڕەنگی پیاوچوونی نارنجی و ڕەشەکی بەکاردەهێنێت بۆ زیادکردنی کاریگەری بینراو و بۆ ڕەنگدانەوەی ڕەنگی سەرەکی مارکەکە. ناوچەیەکی تایبەت لەسەر هەر سندووقێک ناسنامەی مارکەکە هەڵدەگرێت، بۆیە هەمان شێواز لە نێوان بەرهەمە جیاوازەکانی هاوپۆل و قەبارە جیاوازەکان دەپارێزرێت. پێکهاتەیەکی ڕوون لە پێشەوە زانیاری سەرەکی بەرهەم، دروشمەکە و خاڵە سەرەکییەکانی فرۆشتن پێشکەش دەکات. هەر سندووقێک لە کاغەز دروستکراوە، بە قاڵب بڕدراوە و لووپێچ کراوە بۆ شێوەیەک.

The Recognition

About the Xelata A' Design Award a Zîvîn

India Packaging Primary Function: پاکەتکردنی بەرهەم xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku India Packaging Primary Function: پاکەتکردنی بەرهەم karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. India Packaging Primary Function: پاکەتکردنی بەرهەم afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensions & Packaging: dimension height 30-120, Length 50-95, width 32-50mm
Tags: electronic, orange, colorful, technology
Production Technology: material: Paper Structure: paper die cut and fold to box.
Design Challenge: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Research: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiration: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Project Duration: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operation Flow: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge