Love&wash Primary Function: پاکەتکردن by Alexander Cherkasov

Love&wash Primary Function: پاکەتکردن by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Love&wash Primary Function: پاکەتکردن

by Alexander Cherkasov

Client: Love&wash

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: پاکەتکردن

Love&wash دیزاینێکی پاکەتکردنە بۆ کۆمەڵێک بەرهەمی جلشۆردن، لەوانە پۆدەری جلشۆردن، جێلی جلشۆردن، کەپسول و لابەری لەکە. چەمکەکە گرنگیدان دەردەبڕێت لە ڕێگەی مێتافۆرێکی سادەی جلوبەرگەکان کە یەکتر لە باوەش دەگرن. لەسەر لەیبڵی پۆدەرەکە بۆ قوماشە ڕەنگاوڕەنگەکان، تیشێرتێکی پرتەقاڵی و کراسێکی جینز یەکتر لە باوەش دەگرن. پیتەکانی لۆگۆکە پێکەوە فشار دراون بۆ دووبارەکردنەوەی هەمان بیرۆکە. ڕەنگەکانی پاشبنەما بەرهەمەکان لێک جیا دەکەنەوە، لە کاتێکدا نووسینی شینەکە ئاماژە بە تازەیی و پاکی دەکات. پاکەتکردنەکە لە کارتۆن و پلاستیک دروستکراوە، هەروەها ماددەی شیبووەوە لە سروشتدا بەرنامەڕێژی بۆ کراوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Love&wash Primary Function: پاکەتکردن xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Love&wash Primary Function: پاکەتکردن karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Love&wash Primary Function: پاکەتکردن afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin