Zîv Pakêtkirin · 2020
Tea and Pastry Primary Function: Pakaddana Diyariyê
by Weiquan Long
- Xelata A' Design Award a Zîvîn 2020 in Pakêtkirin
- CLIENT: Guangzhou zhengdian advertising co. LTD
- Estimated Number of Design Views: 23,724
- Verification code D3A10F4D8B · Verify this award
Colors
About Tea and Pastry Primary Function: Pakaddana Diyariyê
Çay û Şêranî komek pakaddana diyariyê ye ku ji bo Cejna Nîvê Payizê hatiye afirandin. Kom di nav yek pakêtê de du qutiyan digire, ku çaya reş û şêraniya bi şêwaza Su tê de heye. Nexşeya rûyê wê sade û asayî ye. Wênexşeyeke mizrekê çiyayeke çayê nîşan dide, û rêzikên zirav şêraniyê xêz dikin. Bandorên perisandin û mizrekê taybetmendiyeke xweş lê zêde dikin. Pakadan ji kaxeza kraft hatiye çêkirin. Sêwiran gotara kevneşopiya hilanîna çayê di quzêke gilî de dide, ku hezkirina domdar a di navbera mirovan de nîşan dide. Armanc ew e ku bi diyariyeke hêsan hevaltiyê ragihîne.
About the Xelata A' Design Award a Zîvîn
Tea and Pastry Primary Function: Pakaddana Diyariyê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Tea and Pastry Primary Function: Pakaddana Diyariyê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Tea and Pastry Primary Function: Pakaddana Diyariyê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Press Kit
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
