Wilsons Pakêtkirina Xwarina Kûçikan لەلایەن Gary Lawson

دیزاینی Wilsons Pakêtkirina Xwarina Kûçikan لەلایەن Gary Lawson خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2020

Wilsons Pakêtkirina Xwarina Kûçikan

لەلایەن Gary Lawson

کڕیار: Lawson Design

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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چاوەڕوانیلیستی سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Wilsons Pakêtkirina Xwarina Kûçikan

Wilsons pakêtkirineke ji bo xwarina kûçikan a bi fişara sar hatiye çêkirin e. Rêzik sê berheman digire nav xwe, ku her yek ji wan di çentên 2.5 kg û 10 kg de tê pêşkêşkirin. Wêneyên peyzajên Giravên Brîtanî li derdora her çentekî dorpêç dikin, û her berhem xwedan navê xwe û palêta rengên xwe ye. Çente bi awayê CMYK û bi teknîka flexografiyê bi hoyên avî li ser tebeqeyeke rengê spî tên çapkirin, paşê jî bi wernîşeke parastinê ya zelal tên xemilandin. Çentên foîlê yên sivik bi girtiyên zip ên ji nû ve girtinê şûna torên giran ên kaxezê digirin, xwarinê ji bo demeke dirêjtir teze dihêlin û dibin alîkar ji bo kêmkirina asteng û dorpêçan.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Wilsons Pakêtkirina Xwarina Kûçikan xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Wilsons Pakêtkirina Xwarina Kûçikan tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Wilsons Pakêtkirina Xwarina Kûçikan pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
قەبارە و پاکێج: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
تاگەکان: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
تەکنەلۆژیای بەرهەمهێنان: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
هەڵەنگاندنی دیزاین: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
توێژینەوە: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
ئیلهام: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
ماوەی پڕۆژە: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
ڕێڕەوی کارکردن: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
کرێدیتی وێنەکان: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson