Hou Juice Pakêtkirina Şerbetê لەلایەن Leng Chen

دیزاینی Hou Juice Pakêtkirina Şerbetê لەلایەن Leng Chen خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2020

Hou Juice Pakêtkirina Şerbetê

لەلایەن Leng Chen

کڕیار: Pagoda

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Hou Juice Pakêtkirina Şerbetê

Hou Juice dîzaynek pakêtkirinê ye ji bo marqeyeke şerbeta teze. Şûşe 45 milîmetre bi firehî û 165 milîmetre bi bilindî ye. Şûşeya plastîk bi fîlmeke morîkî (pearlescent) hatiye pêçandin û bi qeşagirtin (frosting) û çapkirina rengê taybet (spot color) hatiye temamkirin. Wêneyên meymûnan mijara dîtbarî ya sereke pêk tînin, û ji bo her tama fêkiyekê çîrokeke cuda hatiye kişandin. Meymûn sembola şirketa fêkiyan a dayik e û di çanda çînî de nîşana jîndariyê ye. Armanca dîzaynê ew e ku xwezayê, tezetiyê û kalîteyê îfade bike, û baweriyê di nav kirrûbirên ku giringiyê didin tenduristiyê de ava bike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Hou Juice Pakêtkirina Şerbetê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Hou Juice Pakêtkirina Şerbetê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Hou Juice Pakêtkirina Şerbetê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
قەبارە و پاکێج: Diameter 45mm x Height 165mm
تاگەکان: juice, packaging, branding, drink, beverages，
تەکنەلۆژیای بەرهەمهێنان: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
هەڵەنگاندنی دیزاین: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
توێژینەوە: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
ئیلهام: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
ماوەی پڕۆژە: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
ڕێڕەوی کارکردن: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
ئەندامانی تیم: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
کرێدیتی وێنەکان: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.