Hailuo Pakêtkirina Hedfonê by Xiaomi is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2020

Hailuo Pakêtkirina Hedfonê

by Xiaomi

Client: Xiaomi

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #98591

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hailuo Pakêtkirina Hedfonê

Hailuo dîzaynek pakêtkirinê ye ku ji bo hedfoneke nav-guh hatiye afirandin. Li şûna nîşandana wêneyek berhemê, pakêt wêneyekî qalikê notîlusê yê jêkirî pêşkêş dike ku hedfon di nav valahiya bazinî de hatiye bicihkirin. Forma bazinî ya qalikê bi dengvedana deng ve tê girêdan. Tevahiya wêne li ser rûyê pakêtê bi rengê berjeste (emboss) hatiye çapkirin da ku hestek rastîn bide notîlusê. Kaxeza zîvîn bi hibra reş biriqandinek nizm dide pakêtê ku teknolojiyeke pêşketî nîşan dide. Qutiya kişandinê du qat digire, ji ber vê yekê hedfon û têlên wê pêşî tên dîtin û alavên din li binê wan cih digirin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Hailuo Pakêtkirina Hedfonê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Hailuo Pakêtkirina Hedfonê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Hailuo Pakêtkirina Hedfonê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han