Mi Watch Li Bai Fonksiyona Bingehîn: Pakêta Demjimêra Zîrek by Xiaomi

Mi Watch Li Bai Fonksiyona Bingehîn: Pakêta Demjimêra Zîrek by Xiaomi is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Mi Watch Li Bai Fonksiyona Bingehîn: Pakêta Demjimêra Zîrek

by Xiaomi

Client: Xiaomi

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Mi Watch Li Bai Fonksiyona Bingehîn: Pakêta Demjimêra Zîrek

Mi Watch Li Bai pakêtek e ku ji bo demjimêrek zîrek hatiye dîzaynkirin. Qutî ji kaxez hatiye çêkirin û tepsiyeke hevîra kaxezê digire, ji ber vê yekê tu plastîk nayê bikaranîn. Hologramek sê-alî li ser deverê rûyê demjimêrê ya pakêtê hatiye bicihkirin. Dema ku qutî ji goşeyên cuda tê temaşekirin, xuya dike ku pêlên avê diherikin. Çapkirina brêjkirî û mereqebeke taybet dîmen û tekstûra rûyê demjimêrê û qeytanê ji nû ve çêdikin. Demjimêr li ser beşeke bilind a tepsiyê radiweste ne di kortekê de, ji ber vê yekê xuya dike ku demjimêr diherike hewayê. Pakêt bi mezinahiya 295 li 79 li 49 mîlîmetreyan e.

The Recognition

About the Xelata A' Design Award a Zîvîn

Mi Watch Li Bai Fonksiyona Bingehîn: Pakêta Demjimêra Zîrek xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Mi Watch Li Bai Fonksiyona Bingehîn: Pakêta Demjimêra Zîrek karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Mi Watch Li Bai Fonksiyona Bingehîn: Pakêta Demjimêra Zîrek afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han