Holiday Gift Set Primary Function: پاکەتکردنی سێتی دیاری by Salvita Bingelyte

Holiday Gift Set Primary Function: پاکەتکردنی سێتی دیاری by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Holiday Gift Set Primary Function: پاکەتکردنی سێتی دیاری

by Salvita Bingelyte

Client: Salvita Design

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #99230

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holiday Gift Set Primary Function: پاکەتکردنی سێتی دیاری

Book Text: سێتی دیاری جەژنی نەخشەسازییەکی پاکەتکردنە بۆ کۆمەڵەیەک دیاری جەژنی بەکاربردنکراو. سێتەکە پێکهاتووە لە تابلۆیەکی شۆکولاتەی ٨٠ گرام، پاکەتێکی چای گیایی ٤٠ گرام، دەفرێکی هەنگوینی سروشتی ٢٠٠ گرام و مۆمێکی بۆنی دارچینی ١٤٠ گرام. وێنەکێشییەکان لە زێمینا وەرگیراون، خواوەندی زەوی لیتوانی، کە لێرەدا وەک کەسایەتییەکی مۆدێرن پیشان دراوە کە پێڵاوی وەرزشی و گوێگرەکەی لەبەرکردووە. پرچی درێژی سپیی خواوەندەکە بەفر و وێنە ئاشناکانی جەژن دەهێنێتەوە یاد. پانێلێکی ڕەنگی سروشتیی نەرم پێکهاتەکان دەردەخات. چاپی ئۆفسێت، فلێکسۆگرافی و دیجیتاڵ بەکارهاتوون.

The Recognition

About the Xelata A' Design Award a Zîvîn

Holiday Gift Set Primary Function: پاکەتکردنی سێتی دیاری xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Holiday Gift Set Primary Function: پاکەتکردنی سێتی دیاری karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Holiday Gift Set Primary Function: پاکەتکردنی سێتی دیاری afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)