Buchanan's Red Seal پاکێجکردنی شووشەی ویسکی by Pierre Delebois - forceMAJEURE Design

Buchanan's Red Seal پاکێجکردنی شووشەی ویسکی by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2020

Buchanan's Red Seal پاکێجکردنی شووشەی ویسکی

by Pierre Delebois - forceMAJEURE Design

Client: Diageo

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #99305

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buchanan's Red Seal پاکێجکردنی شووشەی ویسکی

Buchanan's Red Seal دیزاینێکی پاکێجکردنە بۆ ویسکی تێکەڵکراو. دیزاینەکە پێکهاتەیەکی نوێی شووشە، لەیبڵەکان و سندوقێکی دیاری لەخۆدەگرێت. شووشەکە چەماوەیی نەرمی هەیە کە مۆرە سوورەکە دەگرێتەوە کە لە ناوەڕاستی ڕووی پێشەوە دانراوە. نیشانەی Buchanan's بە شێوەی هەڵکۆڵراو لە پشتی شووشەکەدا دانراوە، بۆیە نیشانەکە لە ڕووی پێشەوەوە دەبینرێت. واژۆیەکی هەڵکۆڵراو لە تەنیشت مۆرەکەوە دانراوە. شووشە کارەمەییەکە لە بنکەیدا ڕەنگێکی سەوز وەردەگرێت، تایبەتمەندییەک کە لە سەرجەم بەرهەمەکانی ئەم زنجیرەیەدا هاوبەشە. سندوقی دیارییەکە وەک کتێبێک دەکرێتەوە بۆ ئەوەی شووشەکە دەربکەوێت.

The Recognition

About the Xelata A' Design Award a Zêrîn

Buchanan's Red Seal پاکێجکردنی شووشەی ویسکی xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Buchanan's Red Seal پاکێجکردنی شووشەی ویسکی vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Buchanan's Red Seal پاکێجکردنی شووشەی ویسکی daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Dimensions & Packaging: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tags: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Production Technology: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Design Challenge: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspiration: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Team Members: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Image Credits: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio