دیزاینی Old Parr Primary Function: پاکەتکردنی ویسکی لەلایەن Pierre Delebois - forceMAJEURE Design خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
ZîvPakêtkirin· 2020
Old Parr Primary Function: پاکەتکردنی ویسکی
لەلایەن Pierre Delebois - forceMAJEURE Design
کڕیار: Diageo
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #99812دیزاینەکە
دەربارەی Old Parr Primary Function: پاکەتکردنی ویسکی
Old Parr پلانێکی پاکەتکردنە بۆ زنجیرەیەک ویسکی ئیسکۆتلەندی. شووشە شکاوەکە و شێوە لارەکەی پارێزراون و باشتر کراون بۆ پاراستنی کوالیتی دەستکاریی پاکەتەکە و هەستکردنی لە دەستدا کاتی تێکردن. نەخشە شکاوە ئۆرگانیکەکە بەیەکەوە لەگەڵ شووشەدروستکەرەکەدا پەرەی پێدرا. لەیبڵەکان لەسەر بنکەیەکی مەعدەنی چاپ کراون بە سپی و شەش ڕەنگ، دوو ڤەرنیک و یەک تەختەی نەخشەدار. سندووقەکان هەمان بنکەی مەعدەنی و تەختەیەکی نەخشەداری داتاشراو بەکاردەهێنن کە شکانەکە دووبارە دەکاتەوە. جۆرێکی نووسینی ئینگلیزی کۆن و ڕایگەیاندنی تەمەن مێژووی مارکەکە بەبیر دەهێننەوە.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Old Parr Primary Function: پاکەتکردنی ویسکی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Old Parr Primary Function: پاکەتکردنی ویسکی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Old Parr Primary Function: پاکەتکردنی ویسکی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- forceMAJEURE was tasked to restage the brand, and to redesign the complete range, bringing consistency, elevating and modernizing the look and feel of the pack, and completely redesigning Old Parr 18.The brand world became 2D representation of brand values, elements and personality that can be translated into any medium or 3D space. This became the touchstone for how the brand would develop as the team moved from packaging to advertising, to events and experiences.
- تاگەکان
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits, #oldparr #latinamerica
- تەکنەلۆژیای بەرهەمهێنان
- For the Old Parr redesign, forceMAJEURE printed the labels on metallic substrate with white and 6 colors, 2 varnishes and one embossing plate. The boxes are printed on metallic substrate as well. The challenge here was to reproduce the bottle label on the facing and apply a sculpted emboss plate over all the box to reproduce the emblematic Old Parr crackle that the bottle is famous for.
- هەڵەنگاندنی دیزاین
- The redesign of the Old Parr packaging required special attention. Foremost, the brand needed to be “refreshed,” but still maintain its quirkiness and character. Old Parr’s crackled bottle and iconic tilt are recognized worldwide, and great care was given to retain and enhance the bottle’s tactility.
We researched techniques and crackled pattern designs, and worked closely with the glassmaker to achieve the organic crackled pattern, elegant in its own right when viewed up close.
It was important to honor the rich history of the brand and Thomas Parr, the man, while infusing modernity into the design. The Old English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. The Portrait of Thomas Parr appears on the front of the bottle with a clever design and printing technique that enables him to appear and disappear when viewing the bottle from different angles. - ئیلهام
- Born in Scotland, Old Parr has conquered the warm heart of Latin America where it is a synonym of unpretentious status. Its crackled bottle and iconic tilt are recognized worldwide. Great care was given to retain and enhance the bottle’s tactility. forceMAJEURE Design worked closely with the glassmaker to achieve the organic crackled pattern, elegant on its own when viewed up close. The Olde English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. Thomas Parr appears on the front of the bottle with a clever design/printing technique.
- ڕێڕەوی کارکردن
- Old Parr’s crackled bottle and iconic tilt are an important part of the brand's personality. In the bottle design, great care was given to retain and enhance the bottle’s tactility, and its feel in the hand when pouring. The bottles tilt reminds us to always see life from a different perspective and embrace all it has to offer.
- ئەندامانی تیم
- Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Harry Chong, Product Design Director
Steve Assandri, Production Manager - کرێدیتی وێنەکان
- Photo Image 1: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 2: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 3: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 4: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 5: Taka Igarashi for forceMAJEURE Photo Studio
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