Middle of Nowhere Pagina Erroris Interretialis by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Tela Competition Category.
ArgentumTela· 2022
Middle of Nowhere Pagina Erroris Interretialis
by Yijia Xie
Client: IBM Research
Praemium A' Design Award Argenteum Winner in Tela Category
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- Verified Award Winner
- Verify Award Status for #137451
The Design
About Middle of Nowhere Pagina Erroris Interretialis
Middle of Nowhere est pagina erroris 404 pro loco interretiali instituti investigationis creata. Pagina 404 apparet cum pagina interretialis petita non existit, et haec ratio momentum illud in visitationem locorum imaginatorum convertit. Paisagia ostensa a rete adversario generativo effecta sunt, exemplari machinali discendi in milibus photographiarum verorum locorum ex toto orbe terrarum instituto. Eventus sunt loca quae nusquam existunt. Pagina ut locus interretialis respondens aedificata est, et propositum est efficere ut errare in interrete tranquillum et allectans sit.
The Recognition
About the Praemium A' Design Award Argenteum
Middle of Nowhere Pagina Erroris Interretialis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Middle of Nowhere Pagina Erroris Interretialis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Middle of Nowhere Pagina Erroris Interretialis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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