Chinese Style Coffee Illustratio Involucri Cafeae by Weina Xiao is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aureum in Graphica Competition Category.
AurumGraphica· 2023
Chinese Style Coffee Illustratio Involucri Cafeae
by Weina Xiao
Client: Manta Ray Coffee Roasters
Praemium A' Design Award Aureum Winner in Graphica Category
Verified Award Winner
Verify Award Status for #145544The Design
About Chinese Style Coffee Illustratio Involucri Cafeae
Cafea Stili Sinensis est series illustrationum pro nota granorum cafeae creata et involucris atque pictis tabulis adhibita. Illustrationes culturam cafeae cum cultura Sinensi traditionali coniungunt. Personae ex Opera Pekinensi et gladiatores Sinenses solitas figuras praeconii cafeae substituunt. Gestus ex actione Operae Pekinensis oriuntur et motum poculi cafeae tollendi revocant. Unaquaeque illustratio stilo graphidis cum applicatione Procreate delineata est, quae sensum manu factum et subtilitatem minutam servat. Magnitudo cuiusque illustrationis est XXI per XXIX,VII centimetra.
The Recognition
About the Praemium A' Design Award Aureum
Chinese Style Coffee Illustratio Involucri Cafeae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Chinese Style Coffee Illustratio Involucri Cafeae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Chinese Style Coffee Illustratio Involucri Cafeae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao,2021
Image#2:illustration Weina Xiao,2021
Image#3:illustration Weina Xiao,2021
Image#4:illustration Weina Xiao,2021
Image#5:illustration Weina Xiao,2021
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