Yep Involucrum Producti Collageni by Tiger Pan

Yep Involucrum Producti Collageni by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2023

Yep Involucrum Producti Collageni

by Tiger Pan

Client: By-Health Co., Ltd.

Praemium A' Design Award Aureum Winner in Involucrum Category

45,115

Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Involucrum Producti Collageni

Yep est involucrum pro producto collageni potabili designatum. Capsa exterior formam triangularem habet, electam ut stabilitatem ac robur significet. Capsa e pulpa chartacea, materia recyclabili, facta est, et capsa exterior 170 mm in 100 mm in 186 mm metitur. Intus, collagenum potabile in ampulla vitrea continetur. Pittacium bractea perlucida impressum est, quae speciem umidam ac recentem praebet. Insigne roseum iuventutem ac vigorem exprimit. Dispositio informationis clara et systema seriei unitum emptores adiuvant ut productum e longinquo agnoscant.

The Recognition

About the Praemium A' Design Award Aureum

Yep Involucrum Producti Collageni victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Yep Involucrum Producti Collageni inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Yep Involucrum Producti Collageni cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan