Yi Xin Distillation Involucrum Spirituum Vini by Tiger Pan

Yi Xin Distillation Involucrum Spirituum Vini by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2023

Yi Xin Distillation Involucrum Spirituum Vini

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Praemium A' Design Award Aureum Winner in Involucrum Category

43,637

Verified Award Winner

Verify Award Status for #145831

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Xin Distillation Involucrum Spirituum Vini

Yi Xin Distillation est consilium involucri pro nota Sinensi spirituum vini. Lagoena e vitro facta est, quod nitorem et texturam superficiei auget productumque a similibus spiritibus in vasis fictilibus venditis distinguit. Draco, more Sinensi antiquo delineatus, collo lagoenae adhaeret et praecipuum signum agnoscendi praebet, ita ut nulla pittacio impresso opus sit. Capsa exterior simplex est et symmetriam consilii Sinensis traditi sequitur. Lagoena centum octoginta per centum triginta per ducenta octoginta quinque millimetra metitur. Propositum est longam hereditatem forma hodierna exhibere.

The Recognition

About the Praemium A' Design Award Aureum

Yi Xin Distillation Involucrum Spirituum Vini victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Yi Xin Distillation Involucrum Spirituum Vini inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Yi Xin Distillation Involucrum Spirituum Vini cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan