Doritos W and Y Munus Fasciendi Cibi by PepsiCo Design and Innovation

Doritos W and Y Munus Fasciendi Cibi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Editio Limitata Competition Category.

FerrumEditio Limitata· 2023

Doritos W and Y Munus Fasciendi Cibi

by PepsiCo Design and Innovation

Praemium A' Design Award Ferreum Winner in Editio Limitata Category

36,648

Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Munus Fasciendi Cibi

Doritos W et Y est involucrum cibi limitatae editionis creatum ut ultimum iter ductus reggaeton Wisin et Yandel commemoraretur. Involucrum partem systematis identitatis visualis amplioris efficit, ad tempus limitatum praebiti. Fundus colores rubrum, album et caeruleum vexilli Portoricensis gerit. Imago stylata nigra et alba duorum cantorum in medio posita est, iuxta scriptum quod iter mundanum "La Ultima Mision" promovet. Logotypum angulare Doritos in fronte fasciculi eminenter monstratur.

The Recognition

About the Praemium A' Design Award Ferreum

Doritos W and Y Munus Fasciendi Cibi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Doritos W and Y Munus Fasciendi Cibi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Doritos W and Y Munus Fasciendi Cibi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release