Lotus Moon Chinese Baijiu Vasis Involucrum by Yingsong Chen

Lotus Moon Chinese Baijiu Vasis Involucrum by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2023

Lotus Moon Chinese Baijiu Vasis Involucrum

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

Praemium A' Design Award Ferreum Winner in Involucrum Category

15,824

Verified Award Winner

Verify Award Status for #149739

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lotus Moon Chinese Baijiu Vasis Involucrum

Lotus Luna Baijiu Sinense est involucri designatio pro spiritu Sinensi destillato. Lagena ex vitro viridi pruinato et translucido facta est, quod lucem transmittit et lunae lumen significat. Consilium ad carmen classicum refertur, in quo poeta solus bibit et poculum ad lunam attollit. Figura poculum attollens in basi lagenae monstratur, et umbra per liquorem a tergo videri potest. Operculum lagenae iterum adhiberi potest, exempli gratia ut receptaculum turis. Involucrum 140 per 140 per 260 millimetra metitur.

The Recognition

About the Praemium A' Design Award Ferreum

Lotus Moon Chinese Baijiu Vasis Involucrum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Lotus Moon Chinese Baijiu Vasis Involucrum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Lotus Moon Chinese Baijiu Vasis Involucrum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging: 140mmx140mmx260mm
Production Technology: Glass, Environmental cloth, plastic
Inspiration: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members: Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

Read the Press Release