Pepsi Black x Digital Shanghai FW Munus Primarium: Involucrum Potionis by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Munus Primarium: Involucrum Potionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Editio Limitata Competition Category.

FerrumEditio Limitata· 2023

Pepsi Black x Digital Shanghai FW Munus Primarium: Involucrum Potionis

by PepsiCo Design and Innovation

Praemium A' Design Award Ferreum Winner in Editio Limitata Category

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Verified Award Winner

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Munus Primarium: Involucrum Potionis

Textus Libri: Pepsi Black x Digital Shanghai FW est involucrum potionis limitatae editionis creatum pro Hebdomade Modae Shanghainensi. Involucrum argumentum eventus, Novam Naturam Oriri, reflectit. Anulus varius colore logotypum Pepsi circumdat, et imago in una directione extenditur ut extensionem temporis et spatii significet. Frusta coloris deconstructa rosea et viridia contra fundum nigrum posita sunt ad aspectum audacem et multis stratis compositum efficiendum. Imagines extensae sese superponentes effectum digitalem "glitch" creant, qui coniunctionem mundi virtualis et realis exprimit.

The Recognition

About the Praemium A' Design Award Ferreum

Pepsi Black x Digital Shanghai FW Munus Primarium: Involucrum Potionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Pepsi Black x Digital Shanghai FW Munus Primarium: Involucrum Potionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Pepsi Black x Digital Shanghai FW Munus Primarium: Involucrum Potionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release