Lay's x Stranger Things Munus Alimentorum Involucrum by PepsiCo Design and Innovation

Lay's x Stranger Things Munus Alimentorum Involucrum by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Editio Limitata Competition Category.

AesEditio Limitata· 2023

Lay's x Stranger Things Munus Alimentorum Involucrum

by PepsiCo Design and Innovation

Praemium A' Design Award Aeneum Winner in Editio Limitata Category

42,666

Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Munus Alimentorum Involucrum

Lay's x Stranger Things est involucri alimentorum designatio editionis limitatae, ad fritillas solaninas creata. Involucrum fundo nigro utitur, circulis concentricis rubris ex signo Lay's radiantibus, pro solita colore flavo splendido. Creatura ex serie ostenditur ore aperto, et ungues involucrum tenere videntur. Signum Stranger Things in fundo inversum ponitur, thema spectaculi sequens. Piper igneus flammans et fritilla saporem Flamin' Hot indicant. Involucrum in selectis tabernis Thailandiae venditum est.

The Recognition

About the Praemium A' Design Award Aeneum

Lay's x Stranger Things Munus Alimentorum Involucrum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lay's x Stranger Things Munus Alimentorum Involucrum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lay's x Stranger Things Munus Alimentorum Involucrum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release