Pure Green Visuell Identitéit vum Xinqi Liu

D'Wierk Pure Green Visuell Identitéit vum Designer Xinqi Liu ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2020

Pure Green Visuell Identitéit

vum Xinqi Liu

Client: MET Creative Brand

A' Design Award an Eisen Gewënner an der Kategorie Grafik

10,674

Verifizéierte Präisgewënner

Präisstatus fir #100488 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Pure Green Visuell Identitéit

Pure Green ass eng visuell Identitéit fir eng Hotpot-Restaurantsmarque zu Chongqing. D'gréng Faarf vu frëschem Peffer-Hotpot gëtt als Markefaarf benotzt, am Kontrast zum Rout, dat um lokale Maart üblech ass. Eng Figur mam Numm Mobee bildt d'zentraalt Symbol vun der Identitéit. Mobee kombinéiert e positiivt Kreesch-Element mat engem negativen Kräiz. Mahjong-Fliesen ersetzen d'Gesiichtszich fir Onofhängegkeet, Mystik a Vitalitéit auszedrécken. D'Markesymboler ginn op verschiddene Formen a Medie applizéiert, mam Zil d'Marque méi no un jonk Konsumenten ze bréngen.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Pure Green Visuell Identitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Pure Green Visuell Identitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Pure Green Visuell Identitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Dimensiounen & Verpackung: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Produktiounstechnologie: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Design Erausfuerderung: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Fuerschung: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspiratioun: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Projetdauer: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Operatiounsablaf: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patenten: Copyrights belong to Xinqi Liu, 2019.
Teammemberen: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Bildnoweis: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.