Ai Academy Markenidentitéit by Emanuele Grittini

Ai Academy Markenidentitéit by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2020

Ai Academy Markenidentitéit

by Emanuele Grittini

Client: Ai Academy

A' Design Award an Eisen Winner in Grafik Category

11,175

Verified Award Winner

Verify Award Status for #100933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy Markenidentitéit

Ai Academy ass eng Markenidentitéit, déi fir eng Firma entwéckelt gouf, déi am Beräich vun der kënschtlecher Intelligenz aktiv ass. Den Logotyp baséiert op Monospace-Schrëften, déi allgemeng a Programméierëmfeld benotzt ginn. D'Hannergrënn iwwersetzen de multidisziplinäre Charakter vun der kënschtlecher Intelligenz an abstrakt Biller, ouni direkte Bezuch op Technologie. Si goufen mat experimentelle Faarfmëschungstechnike mat waasserbaséierte Faarwen produzéiert, duerno fotografëiert an nobeaarbecht. De Kontrast tëscht dem Logotyp an den Hannergrënn suergt dofir, datt d'Logo kloer siichtbar bleift. Kräfteg Faarwen erliichteren d'Erkennung an Event- a Sozial-Medien-Materialien.

The Recognition

About the A' Design Award an Eisen

Ai Academy Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Ai Academy Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Ai Academy Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.