Lei Shing Hong Forest Food Court Wandkonscht an Identitéit by Jansword Zhu

Lei Shing Hong Forest Food Court Wandkonscht an Identitéit by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2020

Lei Shing Hong Forest Food Court Wandkonscht an Identitéit

by Jansword Zhu

Client: Jansword zhu

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Wandkonscht an Identitéit

De Forest Food Court ass e Foodcourt am Bürosgebai, deen vum berühmten japanesche Architekt Kuma Kengo zu Peking entworf gouf. D'Haaptkonzept vun der Architektur ass "Bësch an der Stad." D'Markenidentitéit an déi 6m*150m grouss Wandkonscht sinn aus dësem Konzept entstanen. Erfreeëch Grafiken a locker Pinselstrëch bréngen en entspaanten, organischt awer urbanen Flow duerch dat serieust Bürosgebai. Déi sub-abstrakt Illustratioun gläichgewiicht d'Atmosphär vum Büro a vermeit ze kannerech oder ze séiss ze sinn.

The Recognition

About the A' Design Award an Sëlwer

Lei Shing Hong Forest Food Court Wandkonscht an Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Lei Shing Hong Forest Food Court Wandkonscht an Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Lei Shing Hong Forest Food Court Wandkonscht an Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu