Women of Wonder University Markenidentitéit by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.
BronzeGrafik· 2020
Women of Wonder University Markenidentitéit
Client: Salvita Design
A' Design Award an Bronze Winner in Grafik Category
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- Verified Award Winner
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The Design
About Women of Wonder University Markenidentitéit
Women of Wonder University ass eng Markenidentitéit, déi fir e zwielefwochege Cours entwéckelt gouf, deen Fraen op zukünfteg Aarbecht an d'Balance tëscht Aarbecht a Liewen virbereet. Bei der Identitéit ginn d'éischt Buschtawen vu Women of Wonder zum kuerze Wuert WoW zesummegesat, an enger fetter Schrëft geschriwwen. Rosa steet fir Weiblechkeet a Chancen, hellblo fir Oppenheet a Perspektiv, an donkelblo fir Vertrauen a Wëssen. Dat faarwegt Logo gëtt op wäisse Hannergrënn benotzt, wärend e wäisst Logo op hellen, kräfteg faarwege Hannergrënn agesat gëtt. D'Design gëtt der Plattform eng héich Visibilitéit an Energie.
The Recognition
About the A' Design Award an Bronze
Women of Wonder University Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Women of Wonder University Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Women of Wonder University Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
- Dimensions & Packaging
- The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
- Tags
- University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
- Design Challenge
- To create a logo for a future women university that would stand apart from the regular universities.
- Research
- Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
- Inspiration
- The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
- Project Duration
- Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
- Operation Flow
- I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Image Credits
- Copywriter Erin Hope Stevens
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