Aesthetics and Chinese Plakatdesign by Chia-Hui Lien

Aesthetics and Chinese Plakatdesign by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2020

Aesthetics and Chinese Plakatdesign

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award an Bronze Winner in Grafik Category

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Colors

The Design

About Aesthetics and Chinese Plakatdesign

Ästhetik a Chinesesch ass eng Serie vu Plakater, déi op dem Design vu chinesesche Schrëftzeeche baséiert. D'Struktur vun all Schrëftzeeche gëtt aus senge Radikal-Strichen opgebaut, déi a rotéierenden a graduellen Arrangementer duergestallt ginn. D'Serie verwandelt geschriwwenen Text a visuell Symboler a benotzt Schrëftdesign als eng zäitgenëssesch Ausdrucksform. Plakater, Invitatiounskaarten an e Buch goufen gedréckt fir d'Schrëftformen ervirzehiewen. D'Plakater moossen 70 mol 100 Zentimeter. D'Aarbecht presentéiert d'chinesesch Sprooch an d'Schrëftzeechen als en dauerhaften kulturellen Wäert vun der orientalescher Kultur.

The Recognition

About the A' Design Award an Bronze

Aesthetics and Chinese Plakatdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Aesthetics and Chinese Plakatdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Aesthetics and Chinese Plakatdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN