BlackDrop Mark Identitéit by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2020

BlackDrop Mark Identitéit

by Aleks Brand

Client: Aleks Brand

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Mark Identitéit

Dëst ass e perséinleche Mark Strategie an Identitéitsprojet. BlackDrop ass eng Kette vu Geschäfter a Marke déi Kaffi verkeeft a verdeelt. BlackDrop ass e perséinleche Projet am Ufank entwéckelt fir den Toun a kreativ Richtung fir perséinlecht freelance kreativ Geschäft ze setzen. Dëse Brand Identitéit gouf erstallt fir den Zweck vun der Positioun vum Aleks als e vertrauenswürdege Markekonsultant an der Startup Gemeinschaft. BlackDrop steet fir eng schlitzeg, zäitgenëssesch, transparent Startup Marque déi zielt eng Zäitlos, erkennbar, féierend Mark ze ginn.

The Recognition

About the A' Design Award an Sëlwer

BlackDrop Mark Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt BlackDrop Mark Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. BlackDrop Mark Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand