Statice Statice Mark Visuell Identitéit Design by Jia Cheng

Statice Statice Mark Visuell Identitéit Design by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

Statice Statice Mark Visuell Identitéit Design

by Jia Cheng

Client: Statice GmbH

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #105916

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Statice Statice Mark Visuell Identitéit Design

Statice ass eng Berlin-baséiert Firma déi eng Dateanonymiséierungsléisung fir d'Entwécklung vu Privatsphär-konforme Technologien ubitt. An dësem Projet hunn dynameschen Design a liewege Faarwen en impressionante visuellen Identitéitssystem vermëttelt. D'Konversioun vun deenen zwee D (Original Daten zu syntheteschen Daten) bilden de Markennumm S, wat zu nëtzlechen an eenzegaartege visuellen Features féiert. Déi opfälleg Faarwen net nëmmen aus Statice (Sea Lavendel) och eng Faarf reflektéiert direkt d'Mark Identitéit a baut Vertrauen, Highlight weider d'Mark Image.

The Recognition

About the A' Design Award an Bronze

Statice Statice Mark Visuell Identitéit Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Statice Statice Mark Visuell Identitéit Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Statice Statice Mark Visuell Identitéit Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.