SciFest Los Angeles Festival-Identitéitssystem by Ching-Fa Lung

SciFest Los Angeles Festival-Identitéitssystem by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2021

SciFest Los Angeles Festival-Identitéitssystem

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award an Eisen Winner in Grafik Category

9,444

Verified Award Winner

Verify Award Status for #107529

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SciFest Los Angeles Festival-Identitéitssystem

SciFest Los Angeles ass en Identitéitssystem, deen fir en hypothetescht aachtdeegegt Filmfestival entworf gouf, dat sech der Science-Fiction widmet. D'Programm kuratéiert klassesch Science-Fiction-Filmer vun 1970 bis 2017 a deckt Ënner-Genren wéi Action, Animatioun a Mystère of. E dimensionnaalt Schrëftbild, inspiréiert vu Szenen aus der véierter Dimensioun, déngt als d'Haaptvisuellsprooch fir all Uwendungen. D'Poster funktionéieren mat Augmented Reality, sou datt d'Zuschauer hir Déift entdecke kënnen. Déi App- an Websäit-Interfaces notzen kinetesch dräidimensionnal Grafiken.

The Recognition

About the A' Design Award an Eisen

SciFest Los Angeles Festival-Identitéitssystem ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt SciFest Los Angeles Festival-Identitéitssystem eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. SciFest Los Angeles Festival-Identitéitssystem gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.