Branding Accademia of Perugia Mark System A Kampagne by Paul Robb

Branding Accademia of Perugia Mark System A Kampagne by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2021

Branding Accademia of Perugia Mark System A Kampagne

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #108380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Mark System A Kampagne

D'Accademia vu Perugia, brauch eng nei visuell Identitéit fir de Wonsch vun der Institutioun ze reflektéieren fir séier an d'Zukunft ze plënneren. S&P huet mat ABA's Personal a Studenten geschafft fir verschidden Departementer an Aspekter vun der Akademie ze involvéieren. Designer & # 039; Erausfuerderung war eng vereenegt kinetesch Markidentitéit an Architektur ze kreéieren déi och Individualitéit un déi eenzel Coursen huet. Si hunn en energesche, robusten a positiven Identitéitssystem erstallt deen iwwer déi verschidde Konscht funktionnéiert, déi typesch Clichéen a Konventioune vermeiden.

The Recognition

About the A' Design Award an Sëlwer

Branding Accademia of Perugia Mark System A Kampagne ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Branding Accademia of Perugia Mark System A Kampagne e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Branding Accademia of Perugia Mark System A Kampagne ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb