Yoonly Visuell Identitéit by Fanny De Bray

Yoonly Visuell Identitéit by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

Yoonly Visuell Identitéit

by Fanny De Bray

Client: Made for you

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #109809

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yoonly Visuell Identitéit

Yoonly ass eng visuell Identitéit, déi fir eng Reesmark entworf gouf, déi Erlebnisser fir jonk Reesender ubitt. De Buschtaf Y ass mat engem Kartenzeeger kombinéiert a bilt esou en On- an Off-Knäppchen, dee mat der Basismessage "switch on life" harmonéiert. Déi zwee Buschtawe O sinn als Onendlechkeetszeechen geformt, wat Erënnerungen ausdrécken, déi eng Liewenszäit iwwerdauren. Den ënneschten Deel vun all Buschtaf flackt no riets, wat dem Logo en dynamesche a strukturéierte Look gëtt. D'Entengréngt erënnert un d'Mier an den Himmel, wärend d'Orange un mënschlech Wiermt an u Sonneschäin erënnert. D'Identitéit ass souwuel fir digital wéi och fir gedréckte Medien ugepasst.

The Recognition

About the A' Design Award an Bronze

Yoonly Visuell Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Yoonly Visuell Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Yoonly Visuell Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you