Tanaka 1789 X Chartier Sake Blend 001 Primärfunktioun: Verpackung fir Sake-Fläschen by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.
SëlwerVerpackung· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primärfunktioun: Verpackung fir Sake-Fläschen
Client: Tanaka 1789 X Chartier
A' Design Award an Sëlwer Winner in Verpackung Category
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- Verified Award Winner
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primärfunktioun: Verpackung fir Sake-Fläschen
Tanaka 1789 X Chartier Sake Blend 001 ass d'Verpackung fir eng Serie vu Sake-Blends. Den Etikett dréit e schwaarz-op-schwaarze Gittermuster, dat vun de Maueren vun der Tanaka-Brauerei inspiréiert ass, e Beispill vun der Kura-Architektur aus der Edo-Zäit. D'Gitter ass als Lacker ronderëm d'Fläsch gedréckt an an eng Serie vun Hexagone gerpresent, e Symbol vun der aromatescher Wëssenschaft. Schwaarz a Wäiss gi benotzt, well allen zwou Marken dës Faarwen hunn, a schwaarz Fläsche si fir Premium-Sake reservéiert. Déi zwee Nimm sinn an engem Kräizmuster iwwer e gemeinsame Buschtaf A verbonnen.
The Recognition
About the A' Design Award an Sëlwer
Tanaka 1789 X Chartier Sake Blend 001 Primärfunktioun: Verpackung fir Sake-Fläschen ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Tanaka 1789 X Chartier Sake Blend 001 Primärfunktioun: Verpackung fir Sake-Fläschen e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Tanaka 1789 X Chartier Sake Blend 001 Primärfunktioun: Verpackung fir Sake-Fläschen ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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