Dark Horse Wine Wäinverpackung by Pierre Delebois

Dark Horse Wine Wäinverpackung by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Dark Horse Wine Wäinverpackung

by Pierre Delebois

Client: E&J Gallo

A' Design Award an Sëlwer Winner in Verpackung Category

27,080

Verified Award Winner

Verify Award Status for #112024

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dark Horse Wine Wäinverpackung

Dark Horse ass en Design fir Wäinverpackung a Branding, dee fir eng kalifornesch Wäinmarque erstallt gouf. Den Design baséiert op engem flexibele System, deen dat ganzt Verpackungsportfolio ofdeckt an zukünfteg Ergänzunge erlaabt. D'Etiketten sinn op héichwäertegem Pabeier a metalliseschen a mattem Finish gedréckt, wat d'Faarf- a Goûtsandeitunge verstäerkt. D'Markeikon ass vir an an der Mëtt vun all Etikett plazéiert. D'Layout vum Etikett ass einfach, sou datt den Inhalt vun der Fläsch op ee Bléck ze verstoen ass. D'Zil ass et, Qualitéit a Goût kloer am Regal auszedrécken.

The Recognition

About the A' Design Award an Sëlwer

Dark Horse Wine Wäinverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Dark Horse Wine Wäinverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Dark Horse Wine Wäinverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release