New HQ New Rules Primary Function: Beschëlderungssystem by Hd Communication Kft.

New HQ New Rules Primary Function: Beschëlderungssystem by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2021

New HQ New Rules Primary Function: Beschëlderungssystem

by Hd Communication Kft.

Client: Magyar Telekom

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Primary Function: Beschëlderungssystem

New HQ New Rules ass e Beschëlderungssystem, dat fir déi nei Zentral vun der Magyar Telekom entworf gouf. D'Beschëlderung stellt eng Rei Reegele fir d'Verhalen am Büro duer. D'Design ass propper awer verspillt, sou datt d'Reegelen éischter alueden ewéi kommandéierend wierken. D'Illustratiounen weisen alldeeglech Bürosituatioune mat Humor an engem mënschlechen Touch. Den analoge Stil steet am Kontrast zu der Gréisst an dem modernen Charakter vum Gebai. D'Intentioun ass et, eng direkt emotional Reaktioun ze schafen an d'Leit ze encouragéieren, d'Reegele mat engem Laachen ze befollegen.

The Recognition

About the A' Design Award an Sëlwer

New HQ New Rules Primary Function: Beschëlderungssystem ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt New HQ New Rules Primary Function: Beschëlderungssystem e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. New HQ New Rules Primary Function: Beschëlderungssystem ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release