RYC Brand Identity Markenidentitéit by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

RYC Brand Identity Markenidentitéit

by Fengnan Lin

Client: Ryc

A' Design Award an Bronze Winner in Grafik Category

9,480

Verified Award Winner

Verify Award Status for #114458

Elo entdecken Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Markenidentitéit

Buch Text: RYC Markenidentitéit ass eng firmenweit visuell Identitéit, déi fir en E-Commerce-Betrib mat Sëtz zu Guangzhou, China, entworf gouf. D'Logo gëtt aus dräi Interpunktiounszeechen geformt: e Rufzeechen fir Expertise, e Komma fir Duerchhalungsvermeigen an e Punkt fir Perfektioun an fir en Neiufank. De Buschtaf R an d'Form vun engem Akafswon ginn mat den Interpunktiounszeechen kombinéiert fir d'Industrie ze reflektéieren. D'Interpunktioun gëtt als eng gemeinsam Sprooch iwwer d'Länner erof genotzt. D'Identitéit gëtt op Visittekaarten, Placken, Notizbicher, Kaddospapp a Canvas-Täschen applizéiert, mat Sëlwerfollie a Sieffdrock.

The Recognition

About the A' Design Award an Bronze

RYC Brand Identity Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt RYC Brand Identity Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. RYC Brand Identity Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.