C-MAX Branding Identity Branding Identitéit by Fengnan Lin

C-MAX Branding Identity Branding Identitéit by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

C-MAX Branding Identity Branding Identitéit

by Fengnan Lin

Client: C-Max

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #114759

Méi entdecken Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Branding Identitéit

Book Text: C-MAX Branding Identitéit ass e visuellt Identitéitsprogramm, dee fir eng Technologiefirma entwéckelt gouf, déi am Beräich Cloud Computing an Big Data aktiv ass. D'Logo verbënnt d'Buschtawen CMAX mat gängege Code-Symboler, dorënner spëtz Klammeren, e Bindestrich an e Pfeil, déi fir d'Berechnung an déi geuerdent Bewegung vun Daten stinn. Schwaarz dréckt Präzisioun aus, wärend faarweg Hëllefsgrafiken eng hell Welt duerstellen, déi mat Technologie opgebaut ass. D'Identitéit gëtt op Visittekaarten, Aarbechtskaarten, Notizbicher a Stoffdäschen ugewannt, mat Véierfaarwendrock a UV-Glasur.

The Recognition

About the A' Design Award an Bronze

C-MAX Branding Identity Branding Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt C-MAX Branding Identity Branding Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. C-MAX Branding Identity Branding Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.