Self Help Graphics and Art Markenidentitéit by David Jimenez

Self Help Graphics and Art Markenidentitéit by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

Self Help Graphics and Art Markenidentitéit

by David Jimenez

Client: David Jimenez

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Self Help Graphics and Art Markenidentitéit

Self Help Graphics and Art ass e Rebranding-Projet fir e Gemeinschaftskonschtzentrum am Osten vu Los Angeles. Déi nei Identitéit reflektéiert de Wäert, d'Missioun an d'Geschicht vum Zentrum, dat aus der kultureller Identitéit an der politescher Selbststäerkung vu Chicana-, Chicano- a Latinx-Künschtler entstanen ass. D'Gitterstruktur vun aztekeschen a mayaneschen Hieroglyphen huet eng personaliséiert Display-Schrëft an e Logotyp inspiréiert. De Logotyp gouf op MDF-Holz mat engem Laser geschnidden an am Buchdrock gedréckt, fir Textur derbäi ze ginn. D'Poster goufen am Siebdrock gedréckt, fir d'Geschicht vum Drockhandwierk vum Zentrum z'éieren.

The Recognition

About the A' Design Award an Bronze

Self Help Graphics and Art Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Self Help Graphics and Art Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Self Help Graphics and Art Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez