Math Alive Mark Identitéit by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

GoldGrafik· 2021

Math Alive Mark Identitéit

by Brand Core - Visang

Client: VISANG Education Inc.

A' Design Award an Gold Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #119111

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Math Alive Mark Identitéit

Dynamesch grafesch Motiver beräicheren de Léiereffekt vun der Mathematik am gemëschte Léierëmfeld. Parabolesch Grafike vun der Mathematik hunn de Logo Design inspiréiert. De Bréif A a V si mat enger kontinuéierlecher Linn verbonnen, wat d'Interaktioun tëscht engem Erzéier an engem Student demonstréiert. Et vermëttelt de Message datt Math Alive d'Benotzer guidéiert fir Whiz Kanner an der Mathematik ze ginn. Déi Schlësselvisualiséierunge representéieren d'Transformatioun vun abstrakte mathematesch Konzepter an dreidimensional Grafiken. D'Erausfuerderung war de lëschtegen an engagéierende Kader fir d'Zilpublikum mat Professionalitéit als pädagogesch Technologiemark ze balanséieren.

The Recognition

About the A' Design Award an Gold

Math Alive Mark Identitéit ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Math Alive Mark Identitéit eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Math Alive Mark Identitéit erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Team Members: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Image Credits: Shutterstock, Clipart Korea