Save Calendar Primärfunktioun: Kalennerillustratioun by Mengjia Li

Save Calendar Primärfunktioun: Kalennerillustratioun by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2021

Save Calendar Primärfunktioun: Kalennerillustratioun

by Mengjia Li

Client: Northeastern University

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Primärfunktioun: Kalennerillustratioun

Save Calendar ass eng Serie vun Illustratiounen, déi fir e Kalenner mam Thema Iesse spueren erstallt gouf. D'Illustratioune weisen e Bauerefeld duerch déi véier Joreszäite Fréijoer, Summer, Hierscht a Wanter. D'Faarwe veränneren sech mat all Joreszäit, sou datt déi véier Perioden einfach ze ënnerscheede sinn. Eng symmetresch Kompositioun am chineesesche Stil gëtt de Biller e modernt Ausgesinn. D'Informatioun iwwer Mount a Joreszäit ass uewen op all Blat plazéiert. D'Zeechnunge goufe mat Computersoftware erstallt an op 800 op 800 Millimeter gedréckt. D'Serie weist déi haart Aarbecht vun de Baueren an erënnert d'Leit drun, d'Iessen ze schätzen.

The Recognition

About the A' Design Award an Sëlwer

Save Calendar Primärfunktioun: Kalennerillustratioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Save Calendar Primärfunktioun: Kalennerillustratioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Save Calendar Primärfunktioun: Kalennerillustratioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020