4Vita Herbs Kraidergetränk-Verpackung by Maria Stylianaki

4Vita Herbs Kraidergetränk-Verpackung by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

4Vita Herbs Kraidergetränk-Verpackung

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #119262

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Colors

The Design

About 4Vita Herbs Kraidergetränk-Verpackung

4Vita Herbs ist ein Verpackungsdesign für eine Palette vun Kraider, déi fir d'Zoubereedung vu Gedrénks benotzt ginn. All Verpackung huet eng Zeechnung, an eng harmonesch Faarfpalette verbënnt d'Zeechnungen zu enger eenzeger visueller Identitéit fir d'Serie. Déi hell Téin goufe vun de Faarwe vun de Kraiderfelder inspiréiert an ënnerscheede sech vun den domedéngen Téin, déi bei ähnleche Produiten üblech sinn. Beschreiwenden Text ass op der Vischtsäit vun der Verpackung plazéiert, amplaz op der Réckesäit, sou datt d'Virdeeler an d'Haaptinformatiounen séier gelies kënne ginn. D'Verpackung ass e Plastik-Doypack mat engem Reisverschloss, deen d'Kraider no der éischter Öffnung fresch hält.

The Recognition

About the A' Design Award an Bronze

4Vita Herbs Kraidergetränk-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt 4Vita Herbs Kraidergetränk-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. 4Vita Herbs Kraidergetränk-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.