Beat Coffee Markendesign by Paul Meeuwsen

Beat Coffee Markendesign by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

Beat Coffee Markendesign

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Markendesign

Beat Coffee ass e Marken- a Verpackungsdesign fir eng Kaffisfirma. De Rebranding huet ugefaangen mat Markterkenntnisser, engem Iwwerbléck vun de Konkurrenten a Kundenfeedback, wat d'Markestrategie an d'Positionéierung geformt huet. Dës Positionéierung gëtt duerch de Slogan Serious Fun Coffee ausgedréckt, deen den Toun uginn an d'Spaass, Musek a Kaffi matenee verbënnt. D'Stëmm vum Firmenbesëtzer gëtt genotzt, fir dem Markenzeeche Liewen anzehauchen. Déiselwecht Iddi gëtt op de gedréckten Kaffisbeutel iwwerdroen, deen duerch augmentéiert Realitéit belieft gëtt. D'Zil ass eng kloer, kundenorientéiert a verspillte Mark.

The Recognition

About the A' Design Award an Bronze

Beat Coffee Markendesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Beat Coffee Markendesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Beat Coffee Markendesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey