RingCentral Message Video Phone Motion Design by Not Real

RingCentral Message Video Phone Motion Design by Not Real is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Film, Video an Animatiounsdesign Competition Category.

SëlwerFilm· 2021

RingCentral Message Video Phone Motion Design

by Not Real

Client: RingCentral

A' Design Award an Sëlwer Winner in Film Category

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Verified Award Winner
Verify Award Status for #119618

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RingCentral Message Video Phone Motion Design

RingCentral ass déi #1 Geschäftskommunikatiounsplattform, déi jiddereen an alles zesummebréngt fir d'Aarbecht ze erleedegen. NotReal huet en Iwwerblécksvideo entwéckelt fir alles ze weisen, wat dës mächteg App ka maachen, sou datt d'Zuschauer e Abléck kréien, wéi breet a komplett dëst Produkt wierklech ass. Et gëtt d'Koexistenz vu dräi Welten: Real, de Benotzerpunkt duergestallt duerch realistesch Aarbechtssituatiounen. Digital, geformt duerch dekonstruéiert UIs déi spezifesch Funktiounen vun der App ervirhiewen. An Abstrakt, fir allgemeng Funktionalitéit ze beschreiwen. Am ganze Video schafft en Team un engem Produkt duerch d'App.

The Recognition

About the A' Design Award an Sëlwer

RingCentral Message Video Phone Motion Design ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt RingCentral Message Video Phone Motion Design e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. RingCentral Message Video Phone Motion Design ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Team Members: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.