Nanxiang Incity Visuellt Beschëlderungssystem vum Zesion Design

D'Wierk Nanxiang Incity Visuellt Beschëlderungssystem vum Designer Zesion Design ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2021

Nanxiang Incity Visuellt Beschëlderungssystem

vum Zesion Design

Client: Zesion Design

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

17,915

Verifizéierte Präisgewënner

Präisstatus fir #119978 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Nanxiang Incity Visuellt Beschëlderungssystem

Nanxiang Incity ass e visuellt Beschëlderungssystem dat fir e Shopping-Center zu Shanghai geschaf gouf. D'Design baséiert op der lokaler Kultur vun Nanxiang, enger Géigend déi fir Kränken an Tempele bekannt ass, an verwandelt d'Form vu Kränken déi a Puer fléien an abstrakt Beschëlderungsbiller. Stackplang an Händlerlëschten sinn un den Enn- an Ausgangspunkte vun de Rolltreppen an do wou d'Besucherflëss sech kräizen plazéiert. Wäiss Tëntesperrdrock gëtt op d'Luuchtplacke applizéiert, sou datt Text an Ëmrëss kloer bleiwen. D'Hänkstécker benotzen Spigelduerdréipunkte déi sech mam Interieur vum Center verschmëlzen.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Nanxiang Incity Visuellt Beschëlderungssystem ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Nanxiang Incity Visuellt Beschëlderungssystem e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Nanxiang Incity Visuellt Beschëlderungssystem ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensiounen & Verpackung: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tags: Visual Signage,Way finding,VI,Logo,Graphics
Produktiounstechnologie: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Erausfuerderung: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Fuerschung: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiratioun: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Projetdauer: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operatiounsablaf: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Teammemberen: Jie Zhou