Customized Farmland Primär Funktioun: Mobil Applikatioun vum Xiaoshuai Jing and Huicong Hu

D'Wierk Customized Farmland Primär Funktioun: Mobil Applikatioun vum Designer Xiaoshuai Jing and Huicong Hu ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Mobil Technologien, Applikatiounen a Software Design.

SëlwerMobil· 2021

Customized Farmland Primär Funktioun: Mobil Applikatioun

vum Xiaoshuai Jing and Huicong Hu

Client: Harbin Institute of Technology, Shenzhen

A' Design Award an Sëlwer Gewënner an der Kategorie Mobil

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Präisstatus fir #120095 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Customized Farmland Primär Funktioun: Mobil Applikatioun

Customized Farmland ass eng mobil Applikatioun fir Ackerland online ze verlounen. D'Applikatioun verbënnt urban Benotzer mat ländlechem Land a Mënscheressourcen a China. Sechs Modulen ginn ugebueden: Landverloung, Landwirtschaft, ländlechen Tourismus, 5G Live-Streaming, Online-Handel an Online-Spend. D'Benotzer beweegen sech op enger Kaart, wielen no beim leeënt Land aus a kucken sech un, wéi eng Kulturen do ugebaut kënne ginn. Live-Video weist d'Wuesstum vun de Planzen an Echtzäit, an Offline-Bauerenhaffbesich kënne gebucht ginn. Geerntete Produkter kënne bei aner Benotzer verkaaft oder iwwer d'Plattform gespent ginn.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Customized Farmland Primär Funktioun: Mobil Applikatioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Customized Farmland Primär Funktioun: Mobil Applikatioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Customized Farmland Primär Funktioun: Mobil Applikatioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensiounen & Verpackung: Designed for the iOS System
Tags: Interface, Interaction Design, Visual Communication, User Experience
Produktiounstechnologie: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Design Erausfuerderung: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Fuerschung: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiratioun: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Projetdauer: The project started in December 2019 and finished in September 2020 in Shenzhen.
Operatiounsablaf: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Teammemberen: Xiaoshuai Jing
Huicong Hu
Bildnoweis: Images by Xiaoshuai Jing, Huicong Hu, 2021