Radailiai Primary Function: Visuell Identitéit by Stand Up Team

Radailiai Primary Function: Visuell Identitéit by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2021

Radailiai Primary Function: Visuell Identitéit

by Stand Up Team

Client: Stand UP

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Radailiai Primary Function: Visuell Identitéit

Radailiai ass eng visuell Identitéit, déi fir e Gutshaff an e Dinosaurierpark geschaf gouf. Den ieweschten Deel vum Logo vum Gutshaff weist e stiliséierte Fragment vun engem Bogen, e Muster vun diagonale Linnen an e Motiv vu Waasserwellen. Den ënneschten Deel weist en änleche Waassermotiv an e stiliséierten Dinosaurier. Andeems een den Text ännert an d'Hexagon-Ikon ëm 180 Grad dréint, entsteet de Logo vum Dino Park, mam Dinosaurier uewen an engem ëmgedréinten Haus ënnen. Eng Palette vun déifem Gréng a Rosé-Gold verbënnt déi zwou Welten. D'Identitéit gëtt op Visittekaarten, Poster, Enveloppen a Kaddostäschen ugewannt.

The Recognition

About the A' Design Award an Sëlwer

Radailiai Primary Function: Visuell Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Radailiai Primary Function: Visuell Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Radailiai Primary Function: Visuell Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine