Soda Grocery Liewensmëttelverpackung by Lan Shenfan and Xu Jingwen

Soda Grocery Liewensmëttelverpackung by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2021

Soda Grocery Liewensmëttelverpackung

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award an Eisen Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #120521

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Colors

The Design

About Soda Grocery Liewensmëttelverpackung

Soda Grocery ass en Verpackungsdesign fir Souvenir-Iesswueren, déi u Besucher zu Macau verkaaft ginn. D'Designsprooch ass vun der Feierwierk-Verpackung inspiréiert, déi am zwanzegsten Joerhonnert zu Macau hiergestallt gouf. Biller vu véier Fraen, déi vun der historescher Verpackung geholl goufen, goufen als zäitgenëssesch Illustratiounen nei gezeechent an a kräftege Faarwen gedréckt. Véier Liewensmëttelverpackungen droen d'Illustratiounen, a jiddwer Këscht mëcht 185 op 145 op 55 Millimeter aus. Dat gedréckt Ëmschlagpabeier an déi innerlech Etiketten si mat Präegung, UV-Beschichtung, Bronzéiere an Ausstanzen fäerdeggestallt. D'Design behält de regionale Charakter a gläichzäiteg entsprécht et dem moderne Goût.

The Recognition

About the A' Design Award an Eisen

Soda Grocery Liewensmëttelverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Soda Grocery Liewensmëttelverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Soda Grocery Liewensmëttelverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu