Fck 2020 Kalenner by Lateral Creative Hub

Fck 2020 Kalenner by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

GoldGrafik· 2021

Fck 2020 Kalenner

by Lateral Creative Hub

Client: Lateral Creative Hub

A' Design Award an Gold Winner in Grafik Category

52,262

Verified Award Winner

Verify Award Status for #120533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fck 2020 Kalenner

Fck 2020 ass en Dëschkalenner fir d'Joer 2021. De Kalenner ass als Leporello produzéiert, e laange Bou, deen an zwielef Panneauen gefaalt ass. Hie kann flaach gehale ginn a wéi e Buch duerchgebliedert ginn, oder a Form vun engem Krees oder anere Formen op e Schreifdësch gestallt ginn. All Mount dréit e kuerze Wonsch fir dat neit Joer, erzielt duerch polychrom modernistesch Grafiken a minimal Illustratiounen. D'Absicht ass, mat Humor a Fantasie d'Säit vun engem schwéiere Joer ëmzeblieden. Den Drock ass digital op 240 Gramm wäissem Pabeier. Déi gefaalte Gréisst ass 169 op 240 Millimeter.

The Recognition

About the A' Design Award an Gold

Fck 2020 Kalenner ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Fck 2020 Kalenner eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Fck 2020 Kalenner erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions & Packaging: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Tags: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Production Technology: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Design Challenge: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Research: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiration: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Project Duration: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Operation Flow: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Team Members: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK