Obsessive Love Filmfestival Websäit by Min Huei Lu

Obsessive Love Filmfestival Websäit by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Websäit a Webdesign Competition Category.

BronzeWeb· 2021

Obsessive Love Filmfestival Websäit

by Min Huei Lu

Client: Academy of Art University

A' Design Award an Bronze Winner in Web Category

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Verified Award Winner

Verify Award Status for #120536

Elo entdecken Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Obsessive Love Filmfestival Websäit

Den Designer huet en hypotheteschen Filmfestivalprojet erstallt fir d'Filmer vum Alfred Hitchcock ze feieren, déi inherent eng herrschend Obsessioun mam Voyeurismus hunn. Den Design follegt e Fuedem, an deem net erfëllte Charakteren d'Affer verfollegen, hinnen e Gefill vu Besëtz ginn, um Enn motivéiert däischter Ermächtegung de Voyeur zum Mord. Déi visuell Elementer, User Interface, a Benotzererfarung sinn all aus enger Voyeur Perspektiv entworf. Als Voyeur fillen d'Publikum iergendwéi Komplizitéit un den Eventer um Écran.

The Recognition

About the A' Design Award an Bronze

Obsessive Love Filmfestival Websäit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Obsessive Love Filmfestival Websäit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Obsessive Love Filmfestival Websäit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu