D'Wierk Ghepard Communication Logo Logo vum Designer Morosan Ioana ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2021

Ghepard Communication Logo Logo

vum Morosan Ioana

Client: Ghepard Communication

A' Design Award an Eisen Gewënner an der Kategorie Grafik

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Ghepard Communication Logo Logo

Ghepard Communication Logo ass eng visuell Identitéit, déi fir eng Marketing- a Kommunikatiounsagentur entwéckelt gouf. D'Symbol weist d'dynamesch Silhouette vun engem Gepard, gezeechent mat zwou Linnen vun der selwechter Déckt an engem minimalisteschen a modernen Stil. Deen laange Schwanz vum Gepard spillt eng wichteg Roll am Design. D'Silhouette benotzt en decken Gold-Toun kombinéiert mat enger Graustuf, wat der Mark en glaten Ausgesinn gëtt. D'Logotype ass ënner dem Symbol placéiert, a béid Elementer zesummen bilden eng rechteckeg Form. Den Logo kann op wäisse, schwaarze oder faarwege Hannergrënn agesat ginn.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Ghepard Communication Logo Logo ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Ghepard Communication Logo Logo eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Ghepard Communication Logo Logo gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensiounen & Verpackung: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Produktiounstechnologie: Corel Draw and Adobe Creative Suite.
Design Erausfuerderung: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Fuerschung: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiratioun: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Projetdauer: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operatiounsablaf: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Teammemberen: Ioana Morosan
Bildnoweis: Product images and animation: Ioana Morosan