Heheqingtian Téi-Marketidentitéit by Zi Huai Shen

Heheqingtian Téi-Marketidentitéit by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

Heheqingtian Téi-Marketidentitéit

by Zi Huai Shen

Client: Heheqingtian

A' Design Award an Bronze Winner in Grafik Category

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Colors

The Design

About Heheqingtian Téi-Marketidentitéit

Heheqingtian ass eng Marketidentitéit fir Téi, déi fir e Liewens- a Kulturraum ronderëm Téi geschaf gouf, deen aus engem private Wunnhaus am japanesche Stil nei entstane ass. D'Identitéit fänkt mat der Iddi vu Vereenegung un. D'Türform vum Gebai gëtt mam chinesesche Schrëftzeeche He kombinéiert, fir de Geescht vum Téi-Servéieren an d'Bedeitung vum Zesummekommen a sech no baussen ausbreeden auszedrécken. En zréckhalend Design vermëttelt d'roueg Atmosphär vum entspannten Téigenoss. D'Téibox ass aus Holz mat enger Zapfestruktur, déi keen Klieuer brauch, wat en ëmweltfrëndleche Usaz ënnerstëtzt.

The Recognition

About the A' Design Award an Bronze

Heheqingtian Téi-Marketidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Heheqingtian Téi-Marketidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Heheqingtian Téi-Marketidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019